Oyster Bay Selects GUESTScope™

Dallas—October 27, 2010—UniFocus today announced that Oyster Bay Beach Resort, one of the top timeshare resorts in St. Maarten and the region, has selected the company’s GUESTScope system.

The newly renovated Oyster Bay Beach Resort recently launched a major initiative to usher the resort and its multi-use properties into a new era of quality and growth. UniFocus’ GUESTScope was selected  as part of this effort, enabling them to have access to a much more granular level of information about their guests.

“We selected UniFocus’ GUESTScope because Oyster Bay wants to increase the resort’s already great level of hospitality and further enhance the guest experience,” said Ricardo Perez, General Manager for Oyster Bay Beach Resort. “GUESTScope is the best system on the market for gathering meaningful feedback from guests so that we can exceed their expectations and drive return visits as well as recommendations to others.”

The upscale, mixed-use resort is a major contender in the St. Maarten resort scene, offering superior levels of service. UniFocus’ GUESTScope enables resorts such as Oyster Bay to identify areas where improvement is needed and respond quicker to any issues raised. They are located in St. Maarten, Netherlands Antilles, Caribbean. With this new feedback system, the guests complete the surveys upon departure from the resort or in the comfort of their home. Either way the feedback to the management of the resort is almost immediate, thus allowing for quicker problem resolution and corrective measures to be taken.

“We are pleased to announce our new business partnership with Oyster Bay Beach Resort,” said Mark Heymann, President and CEO of UniFocus. “GUESTScope enables hoteliers to quantify where service and revenue are at risk based upon guests’ intent to return and significantly improve their service recovery performance. We look forward to working closely with Oyster Bay to help improve at all levels.”

GUESTScope utilizes customized survey questions designed to distill the most critically important issues surrounding the guest experience, and also include these vital features:

  • Real-time alerts to key staff for immediate action.
  • Critical Issue Reporting – Bubble up the items that are most highly correlated to guests’ intent to return and recommend.
  • Revenue at Risk—See the dollar amount associated with performance; based upon guest’s intent to return and recommend, you will now know the “cost of quality.”
  • Service Recovery Index—Understand how well the staff is solving issues by problem type.
  • Issue Analysis Reporting—Put corrective actions into play per frequency and types of issues.

About Oyster Bay Beach Resort

Oyster Bay Beach Resort is a timeshare resort located in St. Maarten, Netherlands Antilles, Caribbean located just south of the amicable French/Dutch divide. Perched on a coral reef overlooking the Caribbean ocean and Oyster Pond Marin, Oyster Bay offers  breathtaking ocean views, white sand beach and countless amenities. Oyster Bay Beach Resort and its sister properties, Mainsail, Spinnaker and the Lighthouse serve as your escape from the every day. Find adventure, serenity and the fullness of life at our island resort. Make Oyster Bay your next stop. Oyster Bay Beach Resort is owned by Pearl Development, N.V., which is a wholly-owned subsidiary of Ansley Associates, Inc. located in Blue Bell, Pennsylvania. For more information about Oyster Bay Beach Resort, please contact Anne Marie Brooks, Assistant General Manager, at P.O. Box 239, St. Maarten, Netherlands Antilles – Phone number 599-543-6040, extension 1201 or  visit our website at www.oysterbaybeachresort.com.

About UniFocus

UniFocus is a global pioneer in the hospitality industry for advanced technology solutions—utilized today in more than 82 countries. Our technologies include industry-leading labor management systems, integrated with time & attendance; budgeting and performance intelligence. Coupled with guest, employee and meeting planner feedback, and multi-dimensional mystery evaluations, UniFocus’ unmatched consulting and training expertise ensures clients get measurable returns for the systems we deliver—and customize to their needs.

UniFocus is a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.


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